There’s been a lot written lately about the losing battle for the hearts and minds of schools between Google and Apple (not to mention Microsoft’s resurgence), mostly evidenced by the sales of Chrome Books beating iPads in the last few years. A lot of that chatter comes down to 2 points.
- Price – Chrome Books are far cheaper and give schools a higher ratio straight off the bat.
- Management – iPads are just not as simple to setup and share between students.
But this week there are signs that there could be a change to the status quo. Yesterday’s Apple announcement that they are releasing a new iPad was not super surprising news; this happens every year. What WAS a surprise is the price! The new updated version of the iPad Air 2, called simply ‘iPad’ has been listed on the Apple website in NZ at $539. While not AS cheap, it’s still much closer than it has ever been.
In fact, this article from 9to5mac suggests it may show signs of a change to the pricing of Apple’s products across the board. Time will tell about that.
What I often suggest to schools is that when taking cost into consideration (and I argue that this is probably the last factor to take into account) they should always not look at just the purchase cost but the cost of the device over time. How long will that device last your students? Anecdotal evidence suggests that iPads last at least 30% longer in a school. If the cost difference is now less than that 30%, does that make the iPad price a little more shiny?